In 2020, more than 90 million people engaged with Spotify Wrapped, and its popularity is expected to grow this year as the social buzz continues since its release on December 1.
According to The Hustle, Wrapped is a growth hack for the streaming platform. This two-part marketing campaign - one highlights music worldwide trends based on its millions of subscribers and poking fun at some of these trends, and the second part serves up an ultra-personal annual recap for Spotify subscribers - demonstrates the platform’s efforts to continue to evolve to provide value and entertainment while boosting its engagement and attracting more subscribers. Spotify makes tracking our every move on their platform, well, fun. This much-anticipated gift from Spotify released the first week of December is a compilation of our favorite songs, listening minutes, genres, and all kinds of other stats in a fun, shareable format. My top 5 genre is one that I don't listen at all and didn't even know that existed. So, why is it that we get so excited when Spotify Wrapped comes out showing us down to the minute what music and podcasts we listened to over the past twelve months?įor many, it has become the official kick-off to the holiday season. I'd say that, besides the results being very different from the other years, my Spotify Wrapped 2021 was accurate, except for one thing: the top genres list. Spotify is all the music you’ll ever need. Or how Google knows what we want to search for before we even type the second letter in the search bar. Spotify is all the music you’ll ever need. We all get a little creeped out when ads pop up on our Facebook feed for air fryers after discussing how we want one for Christmas over Thanksgiving dinner.
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