Serif fonts are classy, literary and high-end. The most popular and ubiquitous example is Times New Roman, the default font for a generation of people using Microsoft Word. A “serif” is a small decorative line at the end of a character’s stroke. Serif fonts are the oldest, most classic typefaces. Each font delivers a different message and has different strengths and weaknesses. Even before a customer reads the message in your marketing, the font is already communicating something to them. There are various types of fonts used in branding design. The 9 elements needed for a perfect brand design are explained below Ī font is the combination of typeface and other qualities, such as size, pitch, and spacing. Touchpoints allow customers to have experiences every time they “touch’ any part of the product, service, brand or organization, across multiple channels and various points in time. The 9 elements you need for a brand design helps achieve a perfect brand touchpoint which is any bit of interaction or communication made between a brand and its customers. Brand identity is the combined message transmitted through the brand name, logo, style and visuals. It is through brand identity design that a brand strives to communicate clearly with the target audience. Brand Identity is essentially ‘how’ a business wants to be perceived by customers. Personal branding helps improve sales of products and enlighten the public about your products. Personal branding often involves the application of one’s name to various products. Personal branding design is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.
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