When some companies experimented with their button colors, they noticed a sharp uptick or decline in their conversions. In fact, 85% of people claimed that color has a major influence on what they buy.
You might think that you aren’t affected by colors, but you’d be surprised to see the difference that color selection can make to a company’s bottom line. There is a lot behind color psychology – you can check out the infographic on this page for some interesting unpacking of different brands and the colors they use, as well as the feelings they inspire. Like we mentioned, colors can trigger certain feelings on sight.
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